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By Businessolver
 on July 24, 2025
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In the past 10 years, we’ve each spent a collective 130 hours on hold.  

We can think of much better ways to spend just 1 hour of our time, let alone 130 hours. And with AI continuing to evolve as we speak, we’ll start to see more and more of our time returned to us by way of instant answers, information retrieval, and more.  

AI is here to stay and it’s fundamentally changing how we work and learn.  

Here’s what we’re covering in this edition: 

  • Good service is evolving – here’s what the next generation looks like 
  • Are your benefits impressing your employees? 
  • How UX plays a role in the employee benefits experience 

Plus, news you might have missed. 

Let’s dive in.  

AI has entered the chat

When was the last time you had a really great service experience? Was it getting the right agent after waiting on hold? Was it a barista who had your favorite drink ready before you made it to the register? Or was it an account manager who helped pull together a report that made your CFO smile?  

Whatever your experience was, we can guarantee that delight was at the center of it. And just maybe, AI was too. 

AI, or adaptive intelligence as we like to call it here at Businessolver, is transforming service delivery for our clients, their employees, and our Solvers by acting as a super librarian of sorts. 

This looks like: 

  • Taking meeting notes and summarizing calls so live advocates can stay focused on the conversation and resolving needs instead of multitasking 
  • Identifying trends and patterns in case submissions, call topics, and more, often before they become something bigger, to help us get ahead 
  • Serving up resources and plain-language summaries to take the confusion out of benefits 

And a lot more. Simply put, AI is making it even more impactful for us to drive positive service outcomes for our clients instead of getting stuck in the weeds with tasks. That’s how we’re delivering delight each day. 

Learn more about how our AI is helping our clients transform benefits delivery 

Impress me

Employees want to be impressed by their benefits. 

No, we’re not talking about knocking their socks off impressed (though that’s also pretty important), we’re talking about making benefits easier to see. 

What’s an impression? In marketing language, an impression is a metric used to understand how many people saw a piece of information, such as an email or an advertisement. In benefits, impressions can show how many times your employees saw a benefit. And when AI is in play, it gets even more personal by driving right-time, right-benefits impressions.  

In fact, last year, our AI-powered services drove 5.1 million benefits impressions, resulting in: 

  • More benefits visibility year-round 
  • Meaningful interactions and engagement, like a click or a call 
  • Less burden on HR to do the manual work of engaging employees 

Learn more about how to impress more of your employees with benefits in the Benefits Insights report 

Where’s the instruction manual? 

Benefits shouldn’t have to come with a detailed manual, but that’s the unfortunate reality right now with our complex healthcare system. 

But the good news is that the right technology can take on that work and help reduce benefits confusion overall. In fact, when the enrollment experience is personalized, 79% of employees said they felt confident in their decisions despite 86% of employees saying they’re totally confused about benefits.  

Why?  

Because the digital experience made it easier to: 

  • Understand the value of the benefits they were eligible to enroll in 
  • Compare costs and coverage 
  • Connect the dots between their wellbeing and health needs with the benefits offered to them 

Overall, this can result in a 3x lift in voluntary benefits enrollment because the technology was there to support them every step of the way at enrollment.  

Benefits are an important decision. Our decision support tool helps drive greater confidence in benefits—despite low benefits literacy.  

Plus, news you might have missed

Businessolver wins UX award 

Agentic AI press release