It’s Personal.

Did your last annual enrollment feel like you were stuck answering the same questions, reviewing the same documents, and managing the same stress over and over and over again? 🦎 

If your AE prep feels like smashing buttons blindly, you’re not alone. Many panic, click, and hope for the best—but the enrollment process shouldn’t be that chaotic and stressful.  

Here’s what we’re covering in this edition:  

• The ideal annual enrollment experience for HR? Quiet. 
• We take AE personally 
• See you at HR Tech in a month!

Plus, news you might have missed. 

Let’s dive in. 

We’re helping HR turn the volume down to 0  

At our internal AE Kick Off event last month, we polled some of our clients on what their ideal enrollment season looked like. Across the board, the answer was “When things are quiet, it means the employee experience is usually going well.”  

No one wants the volume turned up to 11 at annual enrollment (or ever, if we’re being honest). That doesn’t mean we don’t want to take your call—we just think your employees should have the right support up front to make their benefits experience as easy and intuitive as possible for them.  

Employees spend an average of 15 minutes enrolling in their benefits, giving them more hours back to do things they enjoy, like how Sean just wants to watch Netflix or scroll through TikTok.  

It’s Personal 

*Said in Michael Jordan’s voice* We take annual enrollment personally.  

Our 2024 HR professionals survey found that engaging employees with their benefits is a top goal for nearly half of all respondents. While benefits are a year-round priority, we know that enrollment is your prime opportunity to put your employees up close and personal with all of their benefit options.  

Today, nearly 1 in 5 employees are enrolling in their benefits on our mobile app and more than a third are returning 4+ times after enrollment to use those benefits.  

Year-round personalization makes a huge difference in driving employee satisfaction and engagement, especially when paired with a mobile app. Here’s what that looks like: 

• Benefits are in the palm of your hand: 32% of all mobile interactions are employees coming into the app to use their benefits when and where they need them. 
• Timely reminders and nudges: Benefits are 5X more visible when the experience is personalized, both in and outside of the platform. Emails, text messages, and push notifications all play a role in keeping your people in the know year-round. 
• Easy access to real-time support: 20% of all Sofia’s chats happen on mobile with a 90% same-day resolution rate.  

Learn more about the MyChoice Mobile App 

We’re headed to HR Tech! 

We’re headed to HR Tech 2025 this year and we’re looking forward to meeting you for the first time or reconnecting again in person. Here’s where you can find us throughout the week: 

• Tuesday night: We’re hosting a reception with our partners Securian Financial, Norton LifeLock, and Sword Health to kick off the conference in style!  
• Wednesday morning: Come to our breakout session to hear from our client Barbara Fick at Panasonic on how a personalized digital experience drives real ROI for their organization.  
• Book 1:1 time with us: We’ll have a meeting room to have deeper conversations about your questions and strategic needs. 

RSVP to our Tuesday evening reception here 

Plus, news you might have missed 

10 questions to ask about AI in your next RFP 

Benefit impressions are HR’s new KPI. Here’s why. 

One-size benefits plans don’t fit all. Employees expect—and need—personalization to drive engagement.