“Everybody can be great because everybody can serve.”
These words from iconic civil rights leader Martin Luther King Jr. are a timeless call to greatness to all people from all walks of life. However, in the U.S. in particular, few are heeding King’s call.
Annual American volunteerism hit an all-time high of 28.8% among U.S. adults in 2001 following the Sept. 11 terrorist attacks, a rate that continued through 2005. That rate began declining in 2006 before bottoming out at 24.9% in 2015 and hasn’t budged since.
Dispersed and detached communities—fewer Americans live in large cities and own homes—are a big factor in declining volunteerism, and obviously the pandemic hasn’t helped. Still, there is one easy and effective (yet, largely unused) way for employers to help build or expand a culture that encourages employees to volunteer:
Just ask them.
Some 42% of American volunteers say they first volunteered after simply being asked to. After that, it’s a matter of offering employees easy and accessible ways to get involved in volunteer service—and to help create networks that increase the likelihood that they’ll be invited to get involved by their peers. None of that is costly, which makes the ROI for employers immense.
In addition, employers can tout the benefits of volunteer service as a way to inspire; data shows that volunteer service helps to combat loneliness and depression, improve mental and physical health, reduce substance abuse, and improve personal fulfillment:
In other words, employers have an important role they can play in helping employees to do well by doing good. Surely not as artful a phrase as Dr. King might have given, but the sentiment is the same.
