Personalized Benefits Administration That Actually Works 

One-size-fits-all benefits plans? Not cutting it anymore. Today’s employees want experiences that reflect who they are—not who we assume them to be.

Personalized Benefits Administration helps HR teams build trust, boost engagement, and guide real decisions that improve well-being. And the best part? It’s scalable—with the right tools. 

What is Benefits Administration? Start here. 

Not sure how to make the case for change? Here’s how to build your business case for a personalized benefits experience. 

Personalization starts with your HR admins 

Let’s set the record straight: personalization doesn’t start with the employee—it starts with the Benefits Administrator. 

They’re not just pushing out benefits information. They’re building strategy, guiding choices, and shaping how people feel about what you offer. 

With the right tools, your admins can: 

• See real-time data to understand what employees actually use 
• Segment outreach based on age, job, or needs 
• Send reminders and messages that feel helpful—not spammy 
• Let automation take care of the routine so they can focus on what matters to the business  

Meet employees where they are: mobile, messaging, and personalized touchpoints 

Your people are everywhere—on job sites, at home, on the road, or at a desk. So why speak to them all the same way? 

According to Businessolver’s research on employee engagement, employees are 3x more likely to engage with benefits messages sent via text. 

Pair that with mobile-first access through MyChoice® Mobile, and you’re meeting your team in the real world—when and where it matters most. 

A few real-life moments: 

Carlos works unpredictable hours and rarely checks email. 
A quick text says: 

“You’ve got one free vision check-up. Book it before year-end.” 
He books it from his phone on break. No portal. No login. Done. 

Priya is your classic desk-based analyst. She lives in dashboards. 
Her homepage shows: 

“You could save $1,200 with an HSA. Want help getting started?” 
She’s intrigued, clicks to learn more, and makes a confident choice. 

Admins make it all work behind the scenes 

Behind every timely message is an HR admin using AI and smart dashboards to: 

• Segment by job type, schedule, and device preference
• Automate communication through mobile or desktop
• Track engagement to see what’s working 
• Deliver a smooth experience across mobile and web 

And they’re doing it without chasing spreadsheets or drowning in email drafts. The right tools don’t just personalize for employees—they empower the people running the show. 

For the bigger picture, see how to frame personalization as a business imperative. 

From outreach to action: what employees experience 

When you meet people where they are—with content they care about—they pay attention. And more importantly? They act. 

Here’s what employees can access: 

• Digital ID cards in seconds
• Notifications before key deadlines
• Personalized plan education on the go
• 24/7 access to tools and support on mobile or desktop

The result? Less confusion, more confidence, and higher engagement. 

In fact, 85% of employees say personalization increases their satisfaction with benefits, and 73% are more likely to engage when content is personalized 
(source). 

What the data says: personalization drives results 

From the 2025 Benefits Insights Report: 

• 84% of employees rated their enrollment experience as “great” or “excellent”
• 86% still said the process was confusin

But with personalization: 

• Employees were 119% more likely to choose cost-effective health plans
• Perk activation increased by 19%
• Enrollment in High Deductible Health Plans (HDHPs) and Health Savings Accounts (HSAs) jumped 129%

Companies that invest in personalization see a 20%+ increase in employee loyalty 
(source) 

Getting started: three simple steps 

1. Ask first 
   Survey your employees. Use dashboards to understand what they need.
2. Use smart tools 
   AI-powered Benefits Administration platforms let you deliver the right message to the right person. 
3. Adjust and improve 
   Track what works. Refine your approach based on real feedback. 

FAQ: Personalized Benefits Administration 

What is Personalized Benefits Administration? 
It’s the use of data, automation, and insights to create a tailored benefits experience for each employee—starting with HR strategy. 

How does AI help? 
Artificial intelligence (AI) looks at plan usage, preferences, and behavior to guide employees toward better-fit options and send timely reminders. 

Is employee data secure? 
Yes. Leading platforms like Benefitsolver® are fully encrypted and compliant with top security standards. 

What ROI can employers expect? 

• 119% increase in high-value plan enrollment
• 19% increase in benefit activation
• 20%+ increase in employee loyalty 

The bottom line: personalization is no longer optional 

When your Benefits Administration strategy makes employees feel seen, they don’t just use their benefits—they trust them. 

It’s not about offering more. It’s about offering what matters. 

Explore our Benefits Administration solutions to see how personalization can power real results—for your people and your bottom line. 

Explore more: 

• Crafting Excellence in HR 
• What Is Benefits Administration? 
• AI in Benefits: What HR Needs to Know
• Reaching Employees Where They’re Most Engaged 
• Your Business Case for a Personalized Employee Benefits Experience