From Reaction to Antecipation: How Proactive Benefits Strategies Drive Affordability and Trust
Rising benefits costs, growing employee expectations, and economic uncertainty have left many employers stuck reacting—making plan changes, shifting costs, or adding new solutions only after issues surface. Over time, that cycle can increase complexity and make it harder to deliver sustainable affordability or maintain employee trust.
In this session, we’ll explore how leading employers are breaking that cycle by shifting from reaction to anticipation. We’ll discuss how better use of data and employee experience insights can help benefits leaders spot issues earlier, simplify decision-making, and manage costs more confidently. Attendees will leave with a practical approach to benefits strategy that supports affordability, strengthens trust, and better aligns HR decisions with business priorities.