Businessolver is a key heart health sponsor of the world’s largest and longest recreational bike ride to support local communities and individual health
WEST DES MOINES, IOWA (July 23, 2018) – Businessolver®, a leader in SaaS-based benefits administration technology and it’s charitable arm, the Businessolver Foundation, is proud to sponsor the 2018 RAGRBRAI (The Register’s Annual Great Bicycle Ride Across Iowa), which kicked off July 22nd and finishes July 28th. Now in its 45th year, this event attracts riders from around the U.S. and the world, as they bike through communities across the entire state of Iowa, totaling nearly 500 miles in a week.
As part of the company’s core value of “giving back,” Businessolver is a premier RAGBRAI sponsor, the Foundation’s third year of sponsoring the event. “At Businessolver, our ethos is ‘Technology with Heart,’ and this event truly embodies that mission,” says Brooke Quinn, Businessolver SVP and Foundation Head. “We’re emphasizing heart health and providing screenings along the route—merging technology with cardiovascular wellness for riders and communities across Iowa and from around the U.S.”
Making a difference for heart health
For Businessolver, RAGBRAI represents an important way to honor the legacy of a former Solver, Chris Charron, who passed away after a battle with heart-related issues. “Chris was an avid RAGBRAI enthusiast, and we couldn’t think of a better way to honor his memory,” says Quinn.
Partnering with the American Heart Association, Hy-Vee, and SOLA, Businessolver will have booths at each overnight town along the route providing free blood pressure screenings. Riders are encouraged along the route to check in for a heart health screen and blood pressure test, along with key reminders on nutrition and hydration from Hy-Vee dieticians. The core mission in these partnerships is to drive a healthy and rewarding biking experience with no heart health related incidents throughout the week.
In addition to sponsoring the event, Businessolver launched a social media based fundraising game titled, “Where’s Tony” to raise additional funds to support the American Heart Association. Participants of the game will need to find Tony Figueiredo, one of the Businessolver RAGBRAI participant riders, who will be wearing a special bib throughout the race. Any person who spots Tony on the route, takes a photo of him, and posts the photo on social media using the hashtag #HeartSolver will trigger a donation from Businessolver to the American Heart Association.
Inspiring wellness statewide and nationwide
Started in 1973 by two Iowa journalists, John Karras and Don Kaul, RAGBRAI began as a way to document the experience of riding across the state and seeing communities up close. It quickly developed into a popular annual event with riders from all 50 states and more than 22 countries, which today hosts 8,500 week-long riders. Each year, riders join for a shorter period of time, particularly in larger metropolitan areas such as Des Moines. The number of riders can swell to upwards of 30,000 in certain locations. It is estimated that over 300,000 people have ridden at least a portion of the 19,542 miles that RAGBRAI has covered since 1973.
For updates and information throughout the event, follow #HeartSolver on social media.
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About Businessolver
Since 1998, Businessolver has delivered market-changing benefits administration technology supported by an intrinsic responsiveness to client needs. It creates client programs that maximize benefit program investment, minimize risk exposure, and engage employees with easy-to-use solutions and communication tools to assist them in making wise and cost-efficient benefit selections. Founded by HR professionals, Businessolver’s unwavering service-oriented culture and secure SaaS platform provide measurable success in its mission to provide complete client delight. Learn more at www.businessolver.com.
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