Panasonic North America, an enterprise electronic and manufacturing company with over 14,000 active employees, was looking to refresh their benefits delivery strategy to reach their Gen Z and Millennial employees. They needed a digital-first solution that would help eliminate confusion, drive self-service, and connect employees with their most-wanted, and most-needed, benefits.
Businessolver partnered with Panasonic to transform their benefits strategy into a digital-first, omnichannel experience designed to support employees at all life stages.
“Businessolver has allowed us to slice and dice [the data] for our entire population and figure out how we can best communicate and deliver to our employees. We’ve been using the Benefitsolver platform and I’m at the point where I can push as a partner to create a one-stop-shop for all things benefits and wellbeing.”
Barbara Fick, Director, Total Rewards at Panasonic North America
One question polls get more traction than huge surveys.
Looking at where employees are engaging—or not—highlighted hot opportunities for Panasonic to dig deeper and look at their population from a different lens.
Understanding how employees are engaging with their benefits—mobile, email, SMS, log-in frequencies, and more illustrates key behavioral insights by demographics.
Data and insights from Businessolver helps Panasonic understand how their employees are engaging in their benefits, providing key insights for the benefits team.
Moving all benefits, resources, and tools into a single platform reduces confusion and gives employees one place to go for all things benefits, including virtual mental healthcare, 24/7 support, and personalized communications.
80% of employees felt confident in their benefits decisions at enrollment
Nearly 70% of mobile app interactions are with Sofia or benefits engagement (clicking, calling, or viewing)
65% of employees log in to the benefits platform 4+ times after enrollment
91% of all Sofia chats are resolved same day with 85% staying resolved after 7 days
43% average read rate for all benefits-related emails
Gen Z and Millennials make up the majority of today’s workforce—and their benefits expectations go far beyond medical, vision, and dental. We serve up real time insights for our clients about their workforces preferences, experiences, and challenges to help them deliver a best-in-class benefits experience.
We help you optimize your benefits strategy so your employees can get the most out of their benefits year-round.
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