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From Racetracks to Fairways: How Businessolver’s Cutting-Edge Technology Partnerships Are Driving Innovation in Benefits Administration

Businessolver Sponsorships TGL and Alpine
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Rae Shanahan, Chief Strategy Officer profile photo
By Rae Shanahan, Chief Strategy Officer
 on April 28, 2025
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What does an industry leader in SaaS-based benefits administration technology have in common with the highest class of international racing or a reimagined golf league? Simply put: technology and people.  

For Businessolver, every line of code in our system represents a person who deserves to be delighted. A person who deserves to feel confident in their benefits, knowing they’ll be fully supported in those critical moments of need. By bringing forward our technology, powered by people, we’re able to do just that.  

Which is why we are proud to partner with BWT Alpine Formula 1 and Tomorrow’s Golf League, “TGL,” two sports where technology and people don’t just enhance the experience; they define it. 

Together, we aren’t just challenging the status quo, but striving for relentless precision, innovation, adaptability, and performance.

BWT Alpine: Fueling Results Through Data & People 

Drivers may get all the glory for their hairpin turns and split-second finishes, but it’s the people and technology behind-the-scenes that fuel this nail-biting sport. During each F1 season, the BWT Alpine team works with their elite team of engineers, analysts, and designers to push the limits of what’s possible through groundbreaking technology.  

As we strive to “Drive More,” Businessolver invests in strategic partnerships like BWT Alpine that unite cutting-edge technology and people together to create a stronger and more engaging future.   

Because innovation isn’t just a buzzword for us; it’s the engine of everything we do. As People’s Choice Stevie® Awards for Favorite New Products – Businessolver’s Artificial Intelligence/ Machine Learning Solution and Forbes’ Best Mid-Size Employer for four years running, we strive to cultivate that same culture of excellence and delight for our clients and employees alike. 

That shared value is what makes our partnership with BWT Alpine so exciting. Through our “The Power of People” series, we highlighted the incredible humans behind the scenes who make the magic happen. Turns out, whether you’re driving results on the racetrack or for an HR team, it takes the same passion, precision, and problem-solving drive.  

And our partnership goes beyond collaboration by empowering young minds through STEM education and mentorship with initiatives like the Alpine Academy and Rac(H)er programs, shaping the leaders of tomorrow.

Tomorrow’s Golf League (TGL): Revolutionizing Golf with Next-Gen Technology 

TGL powered by SoFi is setting the standard for rethinking how we experience golf. Founded by visionary partners such as Businessolver, it blends the best parts of traditional golf with innovative technology. From the massive simulator screen (4x the size of a regular simulator screen) to the tech-infused green with an adaptable surface, TGL is literally changing the game.  

And just like TGL, we know technology that works is the secret to success. As the 2025 BIG Innovation Winner of the Artificial Intelligence Excellence Award in Machine Learning, we’re looking to change the way we think about AI in benefits—transforming Artificial Intelligence to Adaptive Intelligence.  

In 2025, Businessolver and TGL teed off a fantastic debut, bringing tremendous innovation and connections to life. Throughout the season, Businessolver hosted TGL watch parties across the United States, connecting Solvers, HR professionals, and future innovators amidst a backdrop of good food and great golf.  

Driving Success: How Teamwork and Technology Enable Life-Changing Results 

Here at Businessolver, we know there are countless unsung champions who work tirelessly behind the scenes. While they may not be swinging into the green or racing in the cockpit of an F1 car, they are the driving force behind their teams and organizations.  

Like TGL and BWT Alpine, we are proud to help others harness the power of technology and come together to deliver life-changing results and experiences. Because, together, we’re proving that innovation might begin with technology, but it thrives because of people. 

Through our commitment to making positive change and breaking the mold, we continue to inspire more advocacy, more diversity, more creativity, and more accountability for taking charge of our future. 

Want to learn more about how our technology and people could be the driving force for YOUR organization? Sign up for a live demo today to learn how!